Dave Peterson is Chief Marketing Officer at Celonis, the global leader in Execution Management Systems,. Dave is the co-founder of category design firm Play Bigger and co-author of the best-selling book “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets,” Prior to Play Bigger, Peterson served as chief marketing officer at Coverity (acquired by Synopsys), chief marketing officer of Aggregate Knowledge (acquired by Neustar), and vice president of marketing and communications at Mercury Interactive Corp. (acquired by HP Software), among other founding and marketing leadership roles.
