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Execution Management Everywhere

PAFnow is part of Celonis!

The acquisition of Process Analytics Factory (PAF) is part of Celonis’ strategy to enable companies everywhere and in all industries to use process mining within the Celonis EMS to reveal and fix process inefficiencies.

Celonis Acquires PAF: Welcome to Execution Management Everywhere.

With our acquisition of Process Analytics Factory (PAF), we’re enabling millions of Microsoft Power Platform users to benefit from the Celonis Execution Management System.


The Process Analytics Factory (PAF) made it their mission to revolutionize and democratize Process Mining. PAFnow, and their Process Mining Software in Microsoft Power BI, was a direct result of passion and intensive innovation research. From their European head office in Darmstadt (Germany) and a branch in Michigan (USA), they took care of worldwide customers from a wide range of industries such as manufacturing, transportation, energy, finance and many more.

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This combination leverages the strength of Celonis market leadership with the foundation that PAF has created in the Microsoft Power Platform. This allows our companies to build the bridge between the Microsoft Power Platform and the Celonis Execution Management System. We are thrilled to help put Celonis into the hands of such a large and fast-growing community of business leaders.

Tobias Rother
CEO and founder of PAF

Highlight Reel: Execution Management Everywhere

See the highlights of this announcement, and what it means for millions of Microsoft users everywhere. Watch the 1-min video.

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Demo Video: Celonis Experiences

See the full power of the Celonis integrated into Microsoft environments, including Power BI, Power Automate, and Teams.

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“We - the Digital Accelerator of Mercedes-Benz - are a data-driven department with a business intelligence strategy built over years, but once we brought process mining into our BI infrastructure we were able to see the full picture and identify process inefficiencies throughout our company that we never could before.”

Maximilian Gebert
Project Lead
Mercedes-Benz Management Consulting

“The acquisition of PAF demonstrates why Celonis is ranked alongside Microsoft, Salesforce, Amazon, Adobe, and Google for shaping the future of native automation, data, and process design.”

Phil Fersht
Founder & CEO
HFS Research

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