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Celonis Circles

Breaking the “Four-Minute Mile” of Business

In 1954, Roger Bannister did something never done before in competitive running: he broke the four-minute mile. It was a barrier no one before him could break, and today it’s a baseline every serious runner must cross. There’s an equivalent breakthrough happening in the world of business. It’s not about how fast you can run, but how efficiently you can operate.

Read the full story over at WSJ.

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