Celonis Co-CEO Alex Rinke on Process Mining Customer Priorities, Generative AI Innovation

No Such Thing as Free Money for Today’s Customer

Rinke says demand for the company’s core process mining software remains strong as measured by purchasing momentum because the software squeezes inefficiencies out of the business. (As a privately held company, we don’t have visibility into Celonis’ financial performance, but it’s widely referenced as a top 25 unicorn).

Comparing today with the recent past, he says that efficiency and optimization was a top-five priority two years ago, whereas today it’s the top priority.

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