MINT Partners with Celonis to Revolutionize Process Optimization in Marketing and Media

Celonis selects MINT as the first partner for the marketing and media sector to expand their offering into the advertising process

NEW YORK, 21 November 2024 - MINT, the global leader in Advertising Resource Management (ARM) software, today announces a partnership with Celonis, the global leader in Process Mining and Process Intelligence. This collaboration will enable MINT to embed process intelligence into the software, containing  valuable data and knowledge about how marketing & media processes run and how they can be optimized, in order to deliver unparalleled value across all industries, with a focus on marketing and media activities for global advertisers.

As part of this global collaboration, MINT will become the partner platform of record for Celonis’ solutions in the marketing and media sector. Celonis  collaborates with the leading companies in domains like finance, customer experience, and supply chain, among others to build a network of key Independent Software Vendors (ISVs) that help organizations  increase efficiency and achieve business results.

Organizations will be able to identify operational inefficiencies with regards to their media planning and buying, streamline processes and collaboration with internal stakeholders and agencies, speed up the time for approvals and campaign activations as well as reduce errors and manual tasks in the management of their advertising campaigns, such as data entry errors or wrong budget allocations. The platform also uncovers potential for optimizations that drive bottom-line, top-line and green-line value.

The collaboration will enhance MINT’s capabilities that supports organizations to not only improve the advertising workflow but also to optimize budget utilization, maximize media performance and improve overall ROI with a single source of truth for all advertising data, automations during the media activation process, extended reporting capabilities and AI-supported suggestions for budget allocation.

“We are dedicated to supporting enterprises in their pursuit of operational excellence across all areas by collaborating with domain leaders in their respective areas of expertise. With its mission to cover the entire advertising workflow, MINT will provide its customers with Process Intelligence from Celonis,” said Marc Kinast,  VP Corporate Development at Celonis.

"We are thrilled to collaborate with Celonis as their first partner in the media and advertising space – and to jointly work on our mission to improve efficiency for businesses globally," adds Lorenzo Larini, CEO of MINT. "By combining our innovative ARM solution with Celonis' Process Intelligence Platform, we're creating a powerful toolset that will revolutionize how businesses optimize their marketing and media operations, leveraging the most advanced AI and automation technologies available today."

About MINT 

MINT is the world-leading SaaS company in Advertising Resource Management (ARM), headquartered in New York with an international presence in London, Paris, Munich, Milan, Rome and Sao Paulo.

Leading enterprise brands from all main industries rely on MINT to complete their software ecosystem and empower their transformation into truly data-driven companies.

Thanks to automation and predictive AI, MINT’s SaaS solution enables global brands to generate their own advertising equity and consolidate their resources, processes, workflows and data into a unified platform for optimal governance, visibility, efficiency and effectiveness on all advertising operations.

Empower Human Thinking. For more information, visit www.mint.ai.

About Celonis

Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line.Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.© 2024 Celonis SE. All rights reserved. Celonis and the Celonis “droplet” logo are trademarks or registered trademarks of Celonis SE in Germany and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective owners.