What is Celonis Experiences for Microsoft?
In March 2022, Celonis announced the acquisition of Process Analytics Factory GmbH (PAF), a leading provider of process mining software for Microsoft Power BI. With the PAF acquisition, Celonis will bring process insights into PowerBI, Microsoft Teams and Power Automate under Celonis Experiences for Microsoft.
Celonis Experiences for Microsoft integrates with Microsoft Power BI to share process data more broadly, collaborate through Microsoft Teams, and trigger automations in Microsoft Power Automate.
According to John Santic, Director of Product Marketing, System Transformation at Celonis, many customers have requested Power BI integration because knowledge workers across the enterprise need Celonis insights to complement the data visualizations created with Microsoft’s business intelligence products.
“As Celonis is already a mission-critical platform in their company, there is a great convenience for these users to not have to switch applications for general reporting,” Santic said. “The connector is a powerful way to extend the value of Celonis across the enterprise in a scalable way.”
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Starting with Microsoft Power BI also made sense given the product’s significant market share.
“Over 260,000 companies (97% of the Fortune 500) and millions of unique users have adopted Microsoft’s market-leading Power BI as their reporting standard,” said Dr. Timo Nolle, Engineering Lead Power Platform Integrations at Celonis.
Ray Wang, founder and principal analyst at Constellation Research, echoed these sentiments when asked about the PAF acquisition by SiliconANGLE. “Power BI is part of a $21 billion business intelligence market that Constellation estimates will grow to more than $41 billion by 2026,” said Wang. “Within that market, PowerBI has a 13% market share, and also a 6% share of the market for data visualization.”
Bringing Celonis insights into Power BI, fills a gap for customers.
“Traditional analytic environments, like Microsoft Power BI, lack the process context and insights that allow them to act proactively within valuable business moments,” Nolle said. “With Celonis Experiences for Microsoft, we want to change this and offer the possibility to utilize the power of Celonis in the Microsoft environment.”