GET READY FOR 2025 - PRE NRF MEETUP

Carve out time and come meet peers to explore your potential avenues in getting ready for a new season.

GS1 Norway, Maze Feedback and Celonis would like to invite the Norwegian Retail Community to an afternoon & evening where we together find answers to “what great looks like in 2025”.

External as well as internal turbulence create pressure to re-imagine retail as industry and NRF Big Show in NY is one source to use to find your new direction in the market.

• What is a sound balance between automation and manual work when the industry become more data driven?
• What is the recipe to manage both sustainability and affordability in times when consumer budgets are under pressure?
• How can I prepare for the big wave of upcoming regulations of traceability data and be able to harvest the new business benefits?

These are some of the questions we will start to explore during our community event.

Based on + 10 years of traveling to NRF Big Show we want to share our observations on how to prepare and optimize the opportunities around this source of knowledge.

Speakers:

Espen Braathe – Business Development Director at GS1 Norway

Bengt Eliasson – Nordic Partner Manager at Celonis

Gøril Wold Wægger – Senior Partner at Maze & Tomas Pinås – Sales Director at Maze.
With participation in the NRF for the last 5 years, Gøril has a black belt in capitalizing on the event and will brief you on the following:

How to prepare before traveling – NRF starts already 3 days before the conference itself, where everything from store tours in various parts of New York is arranged with visits to flagship stores and detailed reviews of various concepts as well as much more.
Overview over events organized by Maze – Breakfast and evening events hosted by various retailers and suppliers e.g. REISS – Reception Soho Friday evening 10 January. Breakfast event at the Norwegian consulate on 10 January with lectures from selected retailers.
How to put together a good program before you travel and maximize benefits from your trip. Gøril will give you an overview of everything you must bring with you before and during NRF.

On-demand Webinar

NRF 2025 is only a couple of weeks away and we want to make sure you are ready for it. Based on many years of traveling to NRF Big Show we want to share our observations on how to prepare and optimize the opportunities around this source of knowledge.

Our speakers, including Daniel Eklund, Head of Retail Sector at Fujitsu Sweden, will give a short brief on the following questions:

• How to get the maximum benefit from participating in the world’s largest retail tech show from a retail perspective?
• What can you expect to experience?
• Who in the organization should participate from the retailer?
• How to share content when you are back in your own organization?
• How to prepare before traveling – NRF starts already 3 days before the conference itself, where everything from store tours in various parts of New York is arranged with visits to flagship stores and detailed reviews of various concepts as well as much more.
• How to put together a good program before you travel and maximize benefits from your trip.

Speakers:
Bengt Eliasson
Partner Director, Nordics at Celonis
Retail in Bengt’s DNA. With his extensive background within organizations like IBM, Unilever, SRI International, Publicis Sapient, ICA, Coop, Esselte and Business Sweden and his 10+ visits to NRF Big Show in NYC he is THE right person to talk to. Stay tuned for his experiences and best practices.

Dean Tarpley
Industry Principal CPG/ Retail, Celonis
Dean has spent his entire career in the retail industry going back to the early 1980’s. He first attended NRF in 1997 and has not missed a single conference since that time with the exception of the one impacted by Covid. Everything you want to know - he got you covered.

Daniel Eklund
Head of Retail Sector at Fujitsu Sweden

In-person event | January 11th, 2025 | 10:00 - 13:30 ET | Celonis Inc., 1 World Trade Center 70th Floor, New York, NY 10007, USA

Celonis, Fujitsu, and GS1 Sweden would like to invite you for our Traceability Do Tank on digitalizing supply chains to boost efficiency and enable compliance.

In Europe as well as in other regions there are strong regulatory trends leading to an
increasing need for traceability in value chains. In Europe this is mostly driven by
sustainability ambitions, while in other regions consumer safety is at the regulatory core.

In order for supply chains to have the capability to generate, share, process and use all the data needed, manual systems and processes are not an option. The big wave of upcoming regulations can be approached with a “damage control” mindset (get a life jacket!) or in a more opportunistic way (get a surfboard!). For businesses being able to harvest the business benefits of traceability data, rather than just dealing with it as a burden, traceability must be implemented in a truly digital, automated and scalable way.

Join us for this think tank to get an overview of the regulatory framework and learn from some leading global companies how to address the traceability challenge!

Space is limited, your seat will be confirmed once you have received a calendar invitation.

Programme at a glance:
10:00 — Welcome and intro

• GS1 Sweden – Staffan Olsson, Head of Public Affairs

10:05 — How to build traceability – enabling standards and technologies

• GS1 Global Office – Robert Beideman, CPO
• Dr. Bo Lidegaard, Political Advisor and developer

10:40 — Three company examples of real implementations presented

• Brooklyn Brewery – Eric Ottaway, CEO
• Stadium – Daniel Löfqvist – COO & Vice president
• TBD (ongoing discussions)

11:30 — A new tech industry emerging

• Four tech providers presenting their offerings around traceability, compliance and sustainability
• eComID (H&M Ventures startup) – Oscar Rundqvist, Co-founder
• TrueTwins – Carl Emil Bregnhøi, Co-founder
• Inretrn – Peter Hietala, Co-founder
• TrusTrace – Jenny Wärn, Product Operation Director

12:15 — Recap

• GS1 Sweden/Celonis/Fujitsu

12:20 — Networking lunch

In-person event | January 12th, 2025 | 6:00 - 8:00 PM | Brooklyn Brewery, 79 N 11th St, Brooklyn, NY 11249, United States

Let’s unwind after the first day of NRF with networking drinks at Brooklyn Brewery. Enjoy the post- NRF show time at the Brooklyn Brewery with an open bar, games, and exciting discussions. The Brooklyn Brewery will be closed for the public during the time of the event.

In-person event | January 13th, 2025 | 4:00 - 6:30 PM I Celonis office, 70th floor; 285 Fulton St, New York, NY 10007

Join Steve Dennis and Michael LeBlanc, the hosts of the industry’s leading podcast and two of the NRF’s 2025 “Top Voices” honorees, for an exclusive sneak preview of Steve’s always provocative annual retail predictions. We’ll also discuss the year ahead in retail and take your questions.

The event will take place at Celonis NYC HQ on the 70th floor of One WTC, offering unparalleled, sweeping views of Manhattan’s skyline, with the city stretching out beneath you.

Join us for breakfast at Friedmans from 7:30 am to 9:00 am in a private space. Enjoy a full breakfast buffet while listening to Steve Dennis, strategic advisor, author and podcaster, discuss his latest book Leaders Leap - a look at the 7 profound and urgent “mind leaps” leaders need to make to win the future.

In-person event I 3:00 pm - 5:00 pm ET I Meatpacking District, New York, NY 10014, USA

Join us for a self-paced tour through New York City’s vibrant Meatpacking District, where you’ll find flagship stores, cutting-edge design, and unique experiences.

On the day of your tour, you’ll receive a QR code that will guide you through the Meatpacking District’s best spots, making it easy to explore at your own pace. Ready to dive into a world of innovation and inspiration? Let’s get started!

In-person event | January 15th, 2025

Retail is going through a reset – changing consumer expectations and the supply chain gridlock are driving a need for change. Find out how Process Intelligence can help retail brands optimize business processes to create value in every department across the enterprise.

Join us for an exclusive retail industry roundtable during the week of NRF 2025, where top executives from around the world will gather to exchange insights and explore innovative solutions shaping the future of retail. This is a unique opportunity to connect with global leaders, share best practices, and learn how industry pioneers are transforming their businesses to stay ahead in a fast-evolving market. Don’t miss this chance to network, collaborate, and gain valuable perspectives from peers across the globe whilst enjoying breathtaking views over Manhattan from the 70th floor.

Agenda

• 8am Arrival at Celonis HQ NYC
• 8.30am Office Tour (70th floor One World Trade Center) & Breakfast
• 9.30am Process Intelligence for Retailers
• 10.30am Customer Insights
• 11.00am Intelligent Process Automation
• 12pm Networking & Lunch